Loblaws-Grocery Line Contest Official Rules-Fall 2016

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THE MARKET MOMENTS CONTEST 2016 OFFICIAL CONTEST RULES ("OFFICIAL RULES") OPEN TO CANADIAN RESIDENTS ONLY AND IS GOVERNED BY CANADIAN LAW 1. CONTEST PERIOD: The Market Moments Contest (the "Contest") begins on October 20, 2016 at 9:00 a.m. Eastern Time ("ET") and ends on November 18, 2016 at 11:59 p.m. ET, or when all Grocery Prize Events have taken place, whichever occurs first (the "Contest Period"). 2. ELIGIBILITY: Contest is open to legal residents of Canada who have reached the legal age of majority in their province/territory of residence at the time of entry, except employees, representatives or agents (and those with whom such persons are living, whether related or not) of Loblaws Companies Limited (the "Sponsor"), its parent companies, subsidiaries, affiliates, prize suppliers, advertising/promotion agencies and any entity involved in the development, production, administration, or fulfillment of the Contest (collectively, the "Contest Parties"). 3. HOW TO PARTICIPATE AND PARTICIPANT CONDUCT: NO PURCHASE NECESSARY. To participate in the Contest, you must visit a participating Sponsor grocery location in Canada during normal operating hours during the Contest Period. The participating locations are listed in Appendix A to these rules. At the participating location, you must proceed to and through a checkout line including the u- scan self-checkouts, the cashier managed checkout lines or those parked in the Click & Collect parking bays, as applicable (each a "Checkout Line" collectively "Checkout Lines"). Potential winners will be selected from participants in the Checkout Lines of participating locations during the Contest Period in accordance with Rules 5 and 6. It is not required for any participant to make or complete a purchase in order to participate in this Contest. Once a participant has made a purchase, or initiated payment, (including by providing a cashier with money, or initiating payment through a debit or credit card, or any other means), they are no longer a participant in the Contest, and are NOT ELIGIBLE to win any Prize in respect of their previous participation. For greater certainly, only eligible participants who are in a Checkout Line during the Contest Period but who have not started to pay for any purchase are eligible to win a Prize. If it is discovered by the Sponsor or its representatives or employees (using any evidence or other information made available to or otherwise discovered by the Sponsor its representatives or employees) that any person has attempted to or is attempting to participate in this Contest in a manner that interferes with the ordinary operation of the participating locations (including without limitation by stalling or blocking a Checkout Line, by repeatedly cycling through a Checkout Line in respect of the same potential transaction, or by abandoning shopping carts or baskets), that interferes with other participants, that otherwise disrupts the operation of this Contest, or that otherwise violates the letter or spirit of these rules; then such participant may be disqualified from the Contest in the sole and absolute discretion of the Sponsor or its representatives or employees. 4. VERIFICATION: All participants are subject to verification at any time and for any reason. The Sponsor reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification): (i) for the purposes of verifying an individual's eligibility to participate in this Contest and/or receive a Prize; and/or (ii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the purposes of administering this Contest in accordance with these Rules. Failure to provide such proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in disqualification in the sole and absolute discretion of the Sponsor.

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